InPlay teams up with Sporting Solutions and Betgenius to strengthen distribution network

31.7.2015 | 

DENMARK, Taastrup – InPlay Sports Data today announces its development partnership deals with in-play data and odds pricing specialists Sporting Solutions and Betgenius.

The deals will see InPlay broaden its reach by accessing the global distribution network offered by the two market leaders. It will enable both Sporting Solutions and Betgenius to cover over 120,000 live events a year across multiple sports. While offering highly accurate pre-match prices, Sporting Solutions is best known for its unrivalled B2B in-play service with an approach that combines both trading and technology.

Founded in 2000, Betgenius is the market-leading global provider of sophisticated data-driven software to the sports betting and gaming sectors. Its products enable bookmakers and lottery operators to increase revenue by improving the intelligence, efficiency and usability of their existing sportsbooks.

Leo Noer, managing director at InPlay Sports Data, said: “These are significant partnership deals with leaders in the industry at a crucial time for InPlay as we continually strive to offer the best live betting solutions for our clients. Working together with Sporting Solutions and Betgenius will give us access to a wider global network, helping us to offer an even more comprehensive and competitive in-play service.”


Henrik Olsson

T: +45 6145 1001




About InPlay Sports Data

InPlay Sports Data provides a streamlined in-play service based on a proved technical system for the sports betting industry. Key aspects such as quality control, integrity and client support together with worldwide in-play coverage across the most popular sports form the basis of the offering. It works with renowned rights holders and clients such as the ATP, WTA and SIS.

For more information, see


About Sporting Solutions

Using its pricing, trading and technical excellence, Sporting Solutions aims to improve margins through better prices, increase revenues from a greater range of sport markets and reduce operating costs.

For more information, see


About Betgenius

Betgenius collects and aggregates schedules, lines, odds and results data for thousands of sporting events every week across over 50 sports in more than 90 countries. This huge repository of sports and betting data is combined with sophisticated software to provide tailored, business-critical content and marketing solutions with guaranteed accuracy. This combination enables sportsbook and lottery operators to increase revenues and manage costs by improving the efficiency intelligence, and usability of their sportsbooks.

For more information, see